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The Marketing Made Simple: A Step-by-Step Storybrand Guide for Any Business

Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional&;s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers&; lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand&;s message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand&;s story to the marketplace. Praise for Marketing Made Simple "I created collateral for a client and they recently told me not to release the next round we created because they can&;t handle the influx of customers from the first round.  They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant "My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital "A client went from $15MM last year to $27MM so far this year.  All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder "Just heard from one of my clients that she&;s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week.  And that&;s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC

著者:Dr. Peterson, J. J.
Isbn 10:1400203791
Isbn 13:978-1400203796
によって公開:2020/3/17
出版社 The Marketing Made Simple: A Step-by-Step Storybrand Guide for Any Business:Harpercollins Leadership
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