For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It’s really not our fault. We weren’t taught how to sell, plus we’ve been sold before, leaving us with a bitter taste.Here’s the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be Done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives—demand-side sales.Now, in Demand-Side Sales 101, you’ll learn to really see what your customers see, hear what they hear, and understand what they mean. You’ll not only be a more effective and innovative salesperson—you’ll want to help people make progress.
人気のある作家
John C. Maxwell (54) DK (9) Harvard Business Review (8) Dave Ramsey (7) James Herriot (7) New Nomads Press (7) Brian Tracy (6) Jocko Willink (6) Bob Burg (5) Jamie K. Spatola (5) Author (4) Avi Loeb (4) Daniel Goleman (4) Flame Tree Studio (4) Henry Cloud (4) Jeffrey Gitomer (4) John David Mann (4) Lambda Publishing (4) Sandor Ellix Katz (4) Stephen R. Covey (4)最適なファイルサイズ
1194 KB 1430 KB 353 KB 1006 KB 1022 KB 10250 KB 1038 KB 1042 KB 1047 KB 1051 KB 1064 KB 10693 KB 1069 KB 1072 KB 107697 KB 10876 KB 1090 KB 1096 KB 1106 KB 1111 KB