This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits. Online resources include Excel templates and PowerPoint slides for each chapter.
人気のある作家
John C. Maxwell (54) DK (9) Harvard Business Review (8) Dave Ramsey (7) James Herriot (7) New Nomads Press (7) Brian Tracy (6) Jocko Willink (6) Bob Burg (5) Jamie K. Spatola (5) Author (4) Avi Loeb (4) Daniel Goleman (4) Flame Tree Studio (4) Henry Cloud (4) Jeffrey Gitomer (4) John David Mann (4) Lambda Publishing (4) Sandor Ellix Katz (4) Stephen R. Covey (4)最適なファイルサイズ
1194 KB 1430 KB 353 KB 1006 KB 1022 KB 10250 KB 1038 KB 1042 KB 1047 KB 1051 KB 1064 KB 10693 KB 1069 KB 10709 KB 1072 KB 107697 KB 10876 KB 1090 KB 1096 KB 1106 KB