ダウンロード IP Fantasia: A Guide to Post-Pandemic Innovation (Understanding IP) (English Edition) 本

The pandemic caused by the COVID-19 virus has had an impact on global business. For some companies, it spelled disaster. For others, it was a trigger for a new direction. In a few short weeks, it accelerated trends that had been coming for a decade – work-from-home, telemedicine, online shopping and video meetings.Innovators are used to working under conditions of uncertainty. They have spent time in this crisis to take stock, review their priorities and retarget their activities. They are conscious that competitors – known and unknown – are also preparing to be ahead when global economies reopen.“IP Fantasia” is aimed at entrepreneurs and innovators. It is for leaders in high-growth technology and life science companies as well as those who advise them. The book is divided into three sections:•Pandemic – The first part of the book deals with the impact of pandemic and behaviour of innovative companies as they are planning to emerge from the crisis. •Innovation – The second part of this book deals with approaches to innovation and rejuvenation. It particularly outlines concepts of innovation that drive modern high-growth technology and life science businesses.•IP strategy – The third part deals with intangible value and IP strategy. It introduces a new integrated model of protecting intellectual property, building intangible value and mitigating potential IP risks as the enterprise scales. It breaks new ground with an original framework for building an IP strategy and shows a pathway to increased intangible value.