No Rules Rules (2020) sets out the principles of Netflix’s unique company culture, based on employee freedom and responsibility, and optimized for maximum innovation. In doing so, it charts the incredible journey of Netflix, a start-up fairytale.Reed Hastings is the cofounder and co-CEO of Netflix, as well as a software developer. Erin Meyer is a professor at INSEAD and the author of The Culture Map, in which she shows how to successfully do business across international borders.
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